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: Strategy and Marketing (Good Mark’s Study Guides)

ISBN : #9810804032 | Date : 2008-04-01

Description :

PDF-30aff | … Strategy and Marketing (Good Mark’s Study Guides)


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Das Mailing: Planung, Gestaltung, Produktion (German Edition) PDF




: Das Mailing: Planung, Gestaltung, Produktion (German Edition)

ISBN : #3322824446 | Date : 2012-02-18

Description :

PDF-17faf | Was ist zu beachten, damit ein Mailing möglichst viel bringt? Dieses Buch behandelt alle wichtigen Fragen konkret und praxisnah, von der Planung über die Gestaltung und den Druck bis zum Versand…. Das Mailing: Planung, Gestaltung, Produktion (German Edition)


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Das Mailing: Planung, Gestaltung, Produktion (German Edition) by

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by Virginia Hayden : Strategic Marketing for Health and Social Services

ISBN : #1860672825 | Date : 1997-12

Description :

PDF-19d90 | … Strategic Marketing for Health and Social Services


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Strategic Marketing Featured Myopia Theodore PDF F08389c2e

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HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

ISBN : #1633694577 | Date : 2013-04-02

Description :

PDF-35dfe | Stop pushing products―and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your b… HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)


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HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) by by Harvard Business Review

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Superior Customer Value New Economy PDF F98c38322

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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition PDF




by Art Weinstein : Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

ISBN : #1574443569 | Date : 2004-05-27

Description :

PDF-24e0d | Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading ma… Superior Customer Value in the New Economy: Concepts and Cases, Second Edition


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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by by Art Weinstein

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Consumer Behavior Marketing Strategy 7TH PDF 94320e0c3

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: Consumer Behavior and Marketing Strategy 7TH EDITION

ISBN : # | Date : 2005

Description :

PDF-9fe6c | Consumer Behavior and Marketing Strategy 7TH EDITION by J. Paul Peter and Jerry Olson. Richard D. Irwin, Inc.,2005 (… Consumer Behavior and Marketing Strategy 7TH EDITION


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Integrative Explanation Corporate Financial Performance PDF 46f7f738c

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by N. Capon : Toward an Integrative Explanation of Corporate Financial Performance

ISBN : #9401062625 | Date : 2012-10-09

Description :

PDF-d28e9 | This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time. In addressing these issues… Toward an Integrative Explanation of Corporate Financial Performance


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Loyalty 3 0 Revolutionize Engagement Gamification PDF C528c4229

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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books) PDF




by Rajat Paharia : Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)

ISBN : #0071813373 | Date : 2013-06-18

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PDF-a04a4 | The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers … Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)


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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books) by by Rajat Paharia

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Competitor Targeting Winning Battle Customer PDF 3a40e7a8c

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by Ian H. Gordon : Competitor Targeting: Winning the Battle for Market and Customer Share

ISBN : #0471644102 | Date : 2001-11-29

Description :

PDF-74c68 | Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company’s most serious competitors. Readers learn why going on the offensive rather than j… Competitor Targeting: Winning the Battle for Market and Customer Share


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Competitor Targeting: Winning the Battle for Market and Customer Share by by Ian H. Gordon

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Call Center Excellence Erfolgreiche PortrA4t PDF B6c5b0ddc

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Call Center Excellence: Erfolgreiche Call Center im Porträt (German Edition) PDF




: Call Center Excellence: Erfolgreiche Call Center im Porträt (German Edition)

ISBN : #3409125493 | Date : 2004-02-16

Description :

PDF-69068 | “Call Center Excellence” liefert dem Leser eine Fülle von Call-Center-Beispielen über verschiedene Branchenausrichtungen, Größen, Inhouse-/Agentur-Organisationen hinweg, deren Erfolgsrezepte er für seine eigene Praxis nutzen kann…. Call Center Excellence: Erfolgreiche Call Center im Porträt (German Edition)


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